New season, new color collection with gradient finish for the most successful Pinarello yet.
Natural born winner, again!
For its first year, the Dogma F10 confirmed all its potential by winning major races such as Milano San Remo, Strade Bianche, Tour de France, Vuelta a España, Clásica de San Sebastián... he best season ever for a Pinarello Dogma. Not only in competition, the Dogma F10 is also a commercial success worldwide.
These victories are the result of the Pinarello Lab’s hard work and collaboration with the best partners in the World: industrial designers, aerodynamics experts, carbon fiber engineers. And of course, the Team SKY which is totally involved in the product development process.
Gradient is the new Dogma.
The Dogma F10 is also a style icon, for this reason 2018 starts with the introduction a new color collection. The gradient effect is the perfect balance between speed and refinement. An innovative painting process made of craftsmanship and attention to details, developed inside the Pinarello factory in Treviso. Months of testing have been made to ensure a perfect quality and the best durability to a frame that can be considered as a work of art. Six new color schemes are introduced: Ametista, Fluorite, Vulcano, Diamond, Diamond Blue and Ambra. The 2018 offer is completed by the Team SKY 2018 scheme (unveiled on January 3rd) and four continuous colors with Magix finish: Black Lava, Sideral White, BoB, and Red Magma.
Fausto Pinarello: “When we launched the F10 last year, we were convinced to have created something special. The race victories and the commercial results confirmed our thoughts. But in Pinarello we never settle, our main obsession is to be always at the front of the curve in terms of
product development and style. The new colors with gradient effect are the perfect demonstration of this mindset: even when you think that something is perfect and beautiful, it still can get better.”
MYWAY: one Dogma, unlimited possibilities.
The MYWAY option was created for the most demanding customers who desire to own a bike that matches perfectly their style and personality. Each single detail can be customized, from frame colors to stickers, but also accessories such as the saddle, stem and bar tape designed by Most. A dedicated configurator is available on www.pinarello.com
Made for You: thirteen sizes, one performance.
Every rider is unique and bike fitting services are growing fast, allowing the customers to know perfectly how their ideal bike should be. With 13 sizes, going from 42 to 62, the Dogma F10 offers a real made to measure range. Besides, in Pinarello the development of frame sizes is not limited to enlarging or reducing the proportion of the frame. A frame size 62, for example, needs to be stiffer in the focal points; on the contrary, a size 42 is much smaller, so it can be made with less material, because the forces are lower.