His love for two wheels and an innate gift as an indomitable fighter, led him to pursue a career in cycling. This is the ‘Eroico’ (Heroic) era in cycling: Coppi, Bartali, Bobet on white roads, difficult, very difficult terrain. But the young Nani immediately attracted attention, winning over 60 races and the tender age of 20 won “la Popolarissima" in Treviso, an important race in the Dilettanti circuit ( a level of racing which opens doors to being a Professional)
But it is in 1951 that Nani has his personal date with destiny: racing in the 34thGiro d’Italia, which is won by Rosa Fiorenzo Magni and the great Louis Bobet winning the mountain classification. In last place comes Giovanni, but in those years last place was not a disgrace, instead, the last rider wore the Maglia Nera (Black Jersey). Giovanni still tells stories of the strategies he carried out in order to take this ranking. There have been known cases of cyclists purposely flattening their own tires, hiding in barns or bars in the aim to lose time in order to arrive last in a stage….this was definitely another era of cycling. Arriving last also means a moment of celebration, including a lap of honor with the winners in Vigorelli velodrome. Giovanni did just that on the 10th June, 1951 carrying this triumph to Milan between Magni and Bobet.
That jersey went on to tag Giovanni forever “the one with the Maglia Nera". Gino Bartali, a very good friend of Giovanni’s, noted a dedication, which is still visible today in the store in Treviso "The Black Jersey of Cycling ... but the Pink Jersey of Life."
Giovanni is disappointed, but his team offers 100,000 pounds to set aside, a considerable sum of money for those times. This money is used to bear the fruit of what shall be the crown of this his dreams: opening a small bike workshop in order to build his own bicycles. We are now in 1953 in Treviso and Cicli Pinarello is born.
Giovanni worked hard, harder than he had ever before, but he had so many good ideas. Slowly in 1961 Pinarello sponsors its first ride and its first victory at the Tour de l’Avenir thanks to Guido de Rosso.
The Pinarello brand begins to carve out its own space ahead of the bigger names of its time…small sponsorships, small goals, slowly the plant grows.
Cicli Pinarello begins to enjoy widespread popularity and the 80’s become a period of great satisfaction for the small factory in Treviso.
Pinarello begins to change, it is no longer a small workshop, and things start to get serious. The 90’s open the door to a decade which will mark the fate of this Treviso born brand. Giovanni slowly leaves his position open to Fausto who shall continue his dream.
Fausto Pinarello, son of Giovanni begins working in his father’s factory at the tender age of 17. As they say here in Treviso, he began to immediately breathe “Pane e Copertoni" (Bread and Tires).
Fausto is initially placed in the most difficult step of the production chain, the painting division. It is most likely here he developed the passion for ‘beauty’ in each and every one of his bikes.
In the early years, Fausto lives in the shadow of his father learning the secrets of the trade by watching and learning and at the same time developing entrepreneurial skills, insights into decision making processes and managing the business as a whole.
We are now in the mid 80's and the Pinarello brand enjoys great popularity in Italy. But Pinarello is one of several Italian bike brands and thousands globally; the challenge for Fausto has just begun.
Fausto has a strong and decisive character, one of which can be seen expressed in his business decisions which are aimed for the future. Fausto begins to develop alliances with Teams who seem to be only of ‘second grade’ but over time, become extremely successful, producing champions who take the Pinarello brand to great heights.
After Banesto, arrives yet another new intuition, Fausto decides to invest in a German team who are failing to find a sponsor. In less than a year, this small team becomes an unbeatable giant that will dominate the cycling scene in the 90's: Team Telekom.
Yet another intuition at the end of the 90’s, Fassa Bortolo enters the world of cycling with Fausto taking the opportunity to join forces. The result is more victories, in all disciplines, with FASSA team dominating the scene for the next 5 years. This period coincides with one of the largest technical innovations Fausto has ever introduced : MAGNEIUSM… And with Magnesium is born the DOGMA, the TOP END BIKE for Pinarello whose name from here on becomes the reference point for absolute HIGH END ROAD BIKE’s in the market.
The PRINCE Carbon arrives, a model which immediately acclaims the ‘Best Bike in the World’ title.
Then after 2 years, yet another turning point: the world’s first every asymmetrical bike, the DOGMA 60.1, with the global market going crazy over this latest stroke of genius.
The DOGMA with its evolutionary qualities is now the most acclaimed bike in the world, winning more titles that any other bike.
The DOGMA has already claimed 2 x Tour de France victories, a World Championships crown, 1st and 2nd place in the UCI Team Rakings and since its birth, over 300 races in the PRO TOUR circuit.
In 2009, now on his umpteenth intuition, Fausto joins forces with the small newborn Team Sky, who now dominating the cycling world.
Bus as the saying goes, life is like a race bike: Who’s there is there, who’s not, chases